4.4 3D Templates

This template is an exact copy of how the current bars look. I have changed the front design using one of my new design ideas. The information on the back of the packaging remains the same, but I have changed the position of the text. This is how the back of the current packaging looks.

Product Information as displayed on the current GT Chocolate bars

This is a prototype showing a 3D template of one of the new packaging designs.

3D template of sample Kingsbite packaging

The back information will be simplistic, i will use neutral colours such as black or yellow/gold for the text.

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4.2 Font styles

The well-known premium chocolate brands in the UK, use font style text that stands out. Serif fonts add class to designs, since GoldenTree de Luxe chocolates is placed into the ‘Premium chocolate’ market. I looked fo serif fonts that I would like to use for the main text.

My favorite Serif fonts are:

  • Bell MT
  • Calisto MT
  • Century Schoolbook
  • Garamond
  • Goudy Old Style
  • Optima
  • Perpetua
  • Trajan Pro

For the prototype designs I used the Trajan Pro font, I like this font, I will probably use it in my final designs. The only problem is that this font is capital and cannot be changed to small-caps. If I decide to change some parts of the design to small caps, I will most likely use Optima.
For the back of the packaging design will one of the Serif fonts and a sans serif font, my choice is Myriad Pro or Lucida Sans.

For the main titles, I used neutral colours so that it complemented with the spectrum colors i used for the background.

4.3 3D Models

I planned to create 3D Models as part of the design process because it is a process applied in the professional field of product and packaging design.  I do not have access to some of the professional software used in the professional industry,but Adobe Photoshop and Adobe Illustrator have some important features for creating designs. The latest version of Adobe Illustrator, CS5 has features for creating 3D effects that i will like to try out for my planning my packaging designs.

With the 3D Effects, i tried applying the extrude and bevel settings to my product, by changing the preferences of the default settings, i created a image of the packaging mock-up design that makes it look realistic.

  • The depth or thickness(width) of each bar size from 10g to 100g
  • The hues of the products for the shades of each variety especially Dark chocolate, dark milk chocolate and milk chocolate.
  • A realistic image of its size for three sizes, small, medium and large – their surface areas.

I created a 3D image of a bar of GT chocolate by using paths in Illustrator. The image below is the uneditted image of a chunk from taken from the 100g bar. I will use this image if needed on the front of the 100g bars. To make it look more realistic i will use the gradient mesh to add more depth and shadows.

These are the 3D models used to illustrate the design of the bars from the small size bar 10g to the large 100g bar. The images also show the colours for the different varieties of chocolate: Dark, Milk and Dark milk.

4.5 Other designs

These are some other designs I created for the packaging designs. The background designs I have currently chosen are gradients fills of red, orange, yellow, green. etc. Since the current GT packaging has images of the kente material, i decided to include some kente patterns into my designs. GT chocolate is an international brand, apart from the logo of the chocolate – the kente materials is also a symbol to its chocolate consumers of its origin. I want this chocolate to portray the culture of Ghana so I would like to incorporate a new version of the kente material.

Kente material weaved in Ghana

I have designed some patterned based on some of patterns in this image, it is a kente material, it uses alot of vibrant colours, mainly reds, greens, blues, gold and black. For my design, I use the colour scheme of four different varieties.

Pattern design based on Akuafo bar colour scheme

The designs shown might be used for the background instead of the gradient fills shown for the main designs. I could add it on the background of the prototype designs as well.

My kente pattern based on the colour scheme for Kingsbite

This kente pattern uses colours from Portem pride chocolate

Kente pattern from coffeechoc colours

The clear windows designed for the box sets will fit with the pattern designs. Especially for design 2,  the rectangle shapes in different colours. I decided to place windows where the main colours fit in. For instance, the box set for kingsbite will have windows in place of the red shape so that the red packaging for the chocolate is seen instead. in this case, there will be 2 on the second row and the fourth row.

Example showing the pattern design for kingsbite chocolate

For the second box set design, there will be 4 clear windows in place of the red, yellow, violet and blue rectangles so kingsbite, portem nut, portem pride and  Tetteh Quarshie bars will be put in place of those colours because these are the main background colours for the chocolates.

4.1 Colour scheme

Based on the colours chosen in the previous section, I based my packaging design on the colours of the colour spectrum or “rainbow colours” it is also called. Fortunately, there are 7 varieties in the Golden Tree which corresponds to the spectrum colours, the next stage was to plan the colour scheme.

I planned to use 5 or 6 colours in the colour schemes, which had to complement each other and stand out as well. Using a colour wheel, i chose the main colour say yellow and two colours that complement each other and the main colour, i used a variety of shades, darker shades for important texts and lighter shades for descriptive texts. As shown below:

Choosing the colour scheme

I have chosen 5 colours for the colour scheme:
1) The background – gradient fill(dark to light shade of one colour)
2) Main text – Name of chocolate variety
3) description 1 – description of flavour(in english)
4) description 2 -flavour in French
5) last text – bar size

This prototype is to show the colour scheme of the ranges, I used one of my planned designs to show how the packaging designs might look like with the colour schemes. This is also the basic plan of what the front of the packaging will contain, i might not use this layout in the final designs, because my ideas might change in time.

The files for the packaging designs