As a student in the design/illustration field, I research some conventional product packaging practices. I have drawn up a dieline in illustrator for the packaging of the 3 sizes of GT bars. I used the measurements for 100g bar and the measurements from the 50g bar taken a chocolate blog. Unfortunately, I have not been able to get the measurements for the 20g bar, but I guessed and approximation for the size of it. The layout of information on the bars is the same, it only has to become smaller or bigger to accomodate the bar size, the original layout is not very necessary because I will be designing the packaging.
All posts for the month March, 2012
Packaging layout and design
Posted by Claudia Newton on March 8, 2012
https://claudynewton.wordpress.com/2012/03/08/packaging-layout-and-design/
Initial designs
Based on my initial idea for a gradient colorful spectrum chocolate range, I have developed my idea to incorporate patterns. As i mentioned earlier in the Pre-production pack, I chose to use kente designs for the chocolate packaging. I kept the initial colour themes through all my designs, but each flavour had a different pattern which was repeated in all sizes.
These are some of the designs I selected:
I chose 7 different patterns for the packaging designs, i matched each pattern to a specific flavour and incorporated the colour scheme into pattern. So for example, Stage 1 of Coffeechoc became this – Stage 2
Stage 2: Patterned packaging made with colour scheme
The final design is likely to change but any necessary changes will not affect the colour scheme. All the colours used in stage 2 including the font colours have been choosen from the color scheme. For most of the designs I used a black or white neutral colour on top of the patterned background so that it can be read.
Posted by Claudia Newton on March 8, 2012
https://claudynewton.wordpress.com/2012/03/08/new-designs-4/
Ideas for Advertisements
Posted by Claudia Newton on March 2, 2012
https://claudynewton.wordpress.com/2012/03/02/ideas-for-advertisments/
New Packaging ideas
This is my idea of how the new packaging will look like, I changed the shape of the boxs: 20g bar box, 50g bar box and 100g bar box. The 100g bar box was based on original measurements of a 50g bar box but I changed it based on the measurements of the bar so it is more compact.
The box designs is based on book collection set or dvd collection set, where the book/dvd is pull from the side. There is a small cut-out shape which will have the cocoa content and the Flavour name.
The 100g box will have 2 columns and 5 rows inside to hold the 10bars. The 50g box will have 2 by 2(rows and columns) and 5 rows inside to hold 20bars.
I made 2 designs for the gift box, a flap on the side and the second is a flap in the middle(like how a cereal bar opens).
Posted by Claudia Newton on March 2, 2012
https://claudynewton.wordpress.com/2012/03/02/layout-and-plans/
Chocolate packaging Ideas
Based on the research, I began to sketch some ideas for possible chocolate packaging designs. I like the fact that these packaging are most very well-known or even mainstream but look better than the best chocolate brands, for example, Lindt, Cadburys and Green and Blacks. I like the fact that most of the chocolate i saw were very different, the packaging design portrayed exactly how the chocolate is supposed to make the eater feel and are very humorous. I have realised that the chocolate segmentation of my brand might have to be changed from premium to Gourmet, because i want to give the chocolate some personality. Premium chocolates are meant to be ‘subtle’ and rich at the same time. Changing the chocolate packaging a more honest and vibrant means that i will present the chocolate exactly how it looks, because GoldenTree chocolates are not the soft, creamy, smooth flavour chocolate eaters in this part of the world are used to.
This is how a 50g Oranco bar looks like:
It looks the opposite, it is dry and hard and crunchy, but the cocoa content is very obvious when it is tasted.
This is one of the designs i had, based on thomas haas Chocolate. I choose 7 words that would be used on the packaging to reflect the unique quality of GoldenTree chocolate.
Without saying much I will show the other ideas that I had but the ideas came only after I thought I had found the perfect design and had finished designing the 5 of 7 different packaging that i hoped to design.
Posted by Claudia Newton on March 2, 2012
https://claudynewton.wordpress.com/2012/03/02/chocolate-packaging-ideas/
Research: Packaging and Chocolate package designs
I found some of the best chocolate packaging designs on the following websites. I found out that most of these chocolate designs where gourmet chocolates. Modern chocolate designs reflect different shapes, colours, typography. It also draws inspirations from various sources.
My favorite packaging designs have vibrant colours, shapes and the use of typography is very bold and elaborate.
These are the sites, i researched from:
Fuelsophy
Germanium
Nusa packaging design
http://www.smashingmagazine.com/2008/06/02/beautiful-and-expressive-packaging-design/
100% Chocolate Cafe
Black Magic Chocolate Packaging
Mast Brothers Chocolate
http://www.thecoolist.com/chocolate-gifts-20-of-the-worlds-most-beautiful-chocolate-package-designs/
Chocolate with Attitude
Images from: The dieline website -http://www.thedieline.com/blog/2011/3/10/chocolate-with-attitude.html
Kshocolat Packaging design
Source: http://www.designswan.com/archives/17-beautiful-chocolate-packaging-designs.html
Chocolate Alchemy
Magni chocolate
Original Beans Chocolate packaging
Vao Vao Chocolate
Thomas Haas
Source:http://creativecan.com/2012/01/chocolate-packaging-designs/
Dolfin Chocolate
Source: http://popsop.com/2696
Posted by Claudia Newton on March 1, 2012
https://claudynewton.wordpress.com/2012/03/01/research-chocolate-packaging-designs/